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"Second only to knowledge of your clients' needs is the importance of knowing what your competitors are up to"
Competitive Intelligence underpins decision-making in the following strategic areas:
- Global company strategy
- Logistics and manufacturing
- Marketing and business development
- R&D and innovation
Competitive intelligence can provide answers to a range of questions about competitors, including their market share, range of products and services , R&D projects, manufacturing performance, financial health and investment capability, and overall competitiveness.
Our team of experts are familiar with all these strategic areas, but we have developed a range of approaches that are particularly suited to manufacturing. For example, one methodology enables us to reconstruct competitors' cost pricing systems, whilst another is geared to identifying where, and what, action must be taken to improveme competitiveness.
Over and above the quality of our analytical techniques, we've learnt that the success of a Competitive Intelligence operation depends on:
- Setting-up multi-functional working groups, including consultants & specialists from within the client's organisation
- A high-level mentor and a "legitimate" project head.
- Careful processing of collected information to ensure that all relevant conclusions are drawn from it, and are used to inform subsequent decision-making.
- Definition of, and adherence to, a strict ethical framework.
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